Boots the Chemist

Let me take you on a journey through Boots shopping concept.  Shoppers have a simple aim enter the store buy the product they desire and leave.  Boots have taken this ideal and with the help of designers Jupiter and Spencer Signs have created a customer journey.

We start with the external signs and the famous and long established Boots lozenge, this identifies the store instantly and partnered with the green cross and text quickly tells us what we all know boots are famous for pharmacy and beauty.  The entrance itself invites us in with clearly defined directional signs and product listings.

Once inside Boots present us with easily identifiable overhead and bulkhead directional, departmental and product signs to enable us to find and buy the item we want quickly and easily.

Shopping complete, lets pay and exit, again Boots have prominently displayed Please Pay Here sign with impact digital prints and as you exit the gratuitous 'thank you for shopping with us'.

Spencer signs produce all internal and external signage for these stores including advert permissions for any external projects.